5 ecommerce website design tips
Online marketing for ecommerce websites can be very complicated because there are so many different things that you can do. Here are a few tips that we recommend ecommerce sites focus on first: Use a...
View ArticleBlack Friday and E-commerce – A Match Made in Heaven
Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing. Traffic Boost on E-commerce Websites Popular...
View ArticleThe Value of Social Media in Your E-Commerce Strategy
When it comes to digital marketing for e-commerce platforms, many people are focused on retargeting and a mix of inbound and outbound marketing efforts. Social media usually does not top the list of...
View ArticleUse Twitter And Instagram As Search Engines To Boost Your Social Media Strategy
Let’s face it, Twitter and Instagram provide users with a lot of data and easy access to reach people. You can go on Twitter right now, type in any search phrase, any business or any company that you...
View ArticleImprove Your Digital Marketing Strategy with These e-Commerce Statistics
It is estimated that there are 18.43 million eCommerce users in South Africa, but what are these people’s online behaviours, expectations, and preferences? How can you tailor your e-commerce digital...
View ArticleHow to Use Facebook Ads For E-Commerce Marketing
If you are selling products online, then Facebook ads should be a part of your marketing arsenal. The way that Facebook allows you to market based on demographics, interests and virtually any other...
View ArticleTips for Setting Up a High-Functioning E-Commerce Platform
So you’ve finally set up your business, you have your stock ready to roll, you know your product from back to front and you may even have a great website getting plenty of traffic. Now you’re ready to...
View ArticleSignposts on the Buyer’s Journey: Using Content to Sell
As a content marketer, you have a dual purpose. Yes, of course! You want to create original, attention-grabbing, well-written, quality content! But, you also want that content to serve the aims of your...
View ArticleAn E-Commerce Guide to Instagram Checkout
Would you actually purchase something through the Instagram app? In March 2019, Instagram launched the checkout feature, which lets users checkout within the app. Instagram has opened a whole new...
View ArticleThe KPIs Every E-Commerce Website Owner Must Track
The web design for your e-commerce website must be optimally designed to automate sales, collect funds online and, most important of all, be easy for your customers to navigate. A successful e-commerce...
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